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Blab
Part blog. Part lab. A perfect spot for deep thoughts, weird experiments and random doodles.

How IBM Leverages Sports Sponsorships

Posted: 03 May 2017 3:11 pm

With the Celtics in the second round of the playoffs and the NFL Draft a welcome reminder of the Patriots’ Super Bowl victory, we’ve been thinking about how brands use our love of sports to their advantage.

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Programmatic Media – Stronger Than Ever

Posted: 27 Apr 2017 10:53 am

Programmatic accounts for 80% of today’s US display spending. By 2019, that spending will reach over $45 billion, according to a study by eMarketer.

But why?
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F8 2017 Recap

Posted: 21 Apr 2017 2:15 pm

With more than 4,000 developers from 96 countries, F8 again brought breakthrough technology and the vision of future social media to the world. Checkout our recap of the hot topics!
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AUSA Global Force 2017

Posted: 21 Mar 2017 12:03 pm

Check out our wrap up of the AUSA Global Force 2017 Conference  Click here for downloadable PDF

Humanoid Robots Are Taking Over?

Posted: 16 Mar 2017 10:41 am

This blog highlights two articles by Shelly Palmer (https://twitter.com/shellypalmer) which explore the first, and last, 5 jobs Robots will take over from Humans.

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#RSA2017 RECAP

Posted: 24 Feb 2017 2:02 pm

This year’s RSA Conference welcomed over 1,300 of the world’s leading security experts to discuss global governance, the latest trends in technology, the threat landscape, security innovations and best practices to help organizations address the new frontiers
in security.

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Millennial Moments

Posted: 12 Feb 2017 5:50 pm

Millennials seem to be the topic of conversation in the boardroom, at the family dinner table and across multiple news and social channels.  As the largest of the five generations in the workforce, a few of the other four generations struggle with how to communicate and how to motivate the Millennial generation. Time to take your own filters off!

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Why UX Matters for B2B Marketers and 3 Actions to Get Started

Posted: 02 Feb 2017 3:38 pm

Back in 2014, Gartner predicted that customer experience would be the new marketing battlefield. In their research study, they found that 89% of marketers expect customer experience to be their primary differentiation by 2017.

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3 Tips for Marketing a “Legacy” Brand

Posted: 30 Jan 2017 9:04 am

Companies that have been in business for extended periods of time face a marketing dilemma. Their time in business has undoubtedly created a legacy. And assuming that legacy is positive, they have the option to include the notion of “heritage” in their marketing messaging. Yet how much focus should be put on company legacy? Does it serve to make the business feel old and stale in the context of newer, nimbler competition? Or does it set the business apart as a bellwether who is strong, stable and dependable?

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CES 2017

Posted: 13 Jan 2017 10:52 am

If you were unable to attend CES 2017, enjoy our recap of 7 things you need to know!  Click here to view the full infographic PDF!

Mobile in Motion

Posted: 12 Aug 2015 2:48 pm

Ask around and any marketer will tell you: mobile is a vital part of a sound advertising strategy. But doing mobile well means keeping pace with some rapidly evolving realities.

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Where Does Digital Design Go From Here?

Posted: 31 Jul 2015 12:07 pm

Sophisticated templates. Advanced automation. Repetitive patterns. Today’s web designers are tussling with some pretty harsh realities.

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So, Does Celebrity Sell?

Posted: 14 Jul 2015 11:18 am

The celebrity endorsement. An advertising classic designed to power brands with borrowed equity and positive name recognition. When done right, it can make a brand more human, a product more relatable and a marketing campaign more memorable. Read More

Surrounded By Story

Posted: 08 Jul 2015 12:36 pm

Where technology goes, marketers follow. And as advances in virtual reality continue to push (and occasionally obliterate) the envelope, we’re able to create brand experiences across multiple dimensions—and multiple senses.

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Talent Acquisition As Brand Experience

Posted: 16 Jun 2015 4:12 pm

In a world where marketing is everything and job opportunities are everywhere, talent acquisition can’t afford to be anything less than a full-blown brand experience.

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The Content Bubble: Part 2

Posted: 08 Jun 2015 5:02 pm

In the past, flooding the web with ads guaranteed attention. But in a world governed by algorithms and content bubbles, appealing to the masses is a one-way ticket to obscurity.

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The Content Bubble: Part 1

Posted: 01 Jun 2015 2:59 pm

Behold the online consumer. Everywhere she looks, she finds what major media platforms assume she’s looking for. Read More

Beyond Project Beyond

Posted: 12 Jan 2015 11:22 am

The Virtual Reality revolution is officially upon us.

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Holiday Spirit, Reverse Engineered

Posted: 22 Dec 2014 3:08 pm

And we come to it at last… that magical time of year that finds ad agencies seeking out clever ways to wish their clients a happy holiday season. As one of those agencies, we know the deal: make it neat, make it sweet, make it good.

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Productivity Goes Pro

Posted: 03 Dec 2014 3:19 pm

Between family, work, school and whatever else, the demands on our time seem endless. Read More

Brands As Software?

Posted: 11 Nov 2014 2:23 pm

Marketers have a soft spot for the notion of brands as people—the idea that imbuing brands with human characteristics is the key to connecting with consumers.

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The Rise of Drone-vertising

Posted: 27 Oct 2014 10:59 am

Drones are a hot topic. We hear about them all the time. But this new(ish) technology isn’t just for national defense. They’ve been reduced, reused, repurposed — for the advertising industry.

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Fact Or Fiction

Posted: 16 Oct 2014 11:35 am

In advertising, the aspirational and the relatable are locked in an eternal tug-of-war.

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The Value of Viewership

Posted: 09 Oct 2014 10:38 am

When Snapchat was valued at $10 billion less than a month ago, it made headlines. Why? Because having produced zero revenue and lacking even a basic business model, it was somehow worth more than Dunkin’ Donuts.

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Going Native

Posted: 30 Sep 2014 12:08 pm

We’ve all seen them… maybe even been taken in by them… those chameleon-like ads disguised as our favorite digital media. AKA native advertising, or “sponsored content.”

It’s sneaky. But does it work?

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#NeverForget…To Promote Yourself?

Posted: 23 Sep 2014 11:44 am

Using current events to promote a brand can be a clever, effective tactic. But not all events are created equal. And some — like 9/11 — should give advertisers pause.

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Marketing To Millennials

Posted: 15 Sep 2014 12:48 pm

Skeptical. Entitled. Indecisive. Just a few terms thrown around about Millennials.

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Has Google Gone Back On Its Word?

Posted: 28 Aug 2014 12:55 pm

Not so long ago, reliable access to web content was ruled by a proprietary plug-in and a non-standards compliant browser. The only way to get content to the masses was to play by their rules.

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What Is Twitter Worth?

Posted: 04 Aug 2014 11:40 am

Twitter. With over 218 million active users, it’s safe to say it’s a force. But a force of what? What exactly is this thing?

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Responding To Responsive Design

Posted: 28 Jul 2014 2:25 pm

Today, the digital trinity (laptop, tablet, phone) rules our personal and professional lives. As marketers, we know this and ensure that content is seamlessly migrated from platform to platform.

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Is There Hope for the :30 Spot?

Posted: 15 Jul 2014 2:39 pm

Commercials. They make us laugh, they make us cry, but mostly they make us fast-forward. And thanks to Netflix, Hulu and DVR, the 30-second spot doesn’t seem to stand a chance.

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Dialing Up Consumer Insight

Posted: 08 Jul 2014 4:15 pm

Ever since the phone got smart, we’ve all been connected, plugged in. Where we go, what we like—it all gets tracked. For us marketers, that’s great.

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When Social Goes South

Posted: 23 Jun 2014 3:08 pm

So, you’re having a social media emergency.

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The Power of Personal Connection

Posted: 09 Jun 2014 1:51 pm

Every second, our brains wrestle with about 11 million bits of data, comfortably retaining about 50 bits.

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Object Oriented Advertising

Posted: 16 May 2014 11:11 am

Programmers don’t have the time to start from scratch every time they write code. (Just ask one.) So they use object oriented programs—reusable concepts that they’ve developed and shared over time—to keep things fast, efficient and hyper-productive.

What can marketers and the companies who hire them learn from this?

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The Missing Piece (Part 2)

Posted: 06 May 2014 2:46 pm

So, how smart can smart technology get?

Meet Cone Read More

The Missing Piece (Part 1)

Posted: 28 Apr 2014 1:53 pm

Smart gadgets are fun. But are they useful? Sometimes, not so much.

Take the Nike FuelBand.

Using motion sensors on your wrist, it tracks your activity throughout the day. You move, it clocks you. Sounds great, right?

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This message should self destruct

Posted: 15 Apr 2014 9:25 am

Privacy in the digital world. We’re all talking about it.

Why? Well, digital communication can be (and usually is) stored indefinitely.

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Creativity vs. Education?

Posted: 02 Apr 2014 4:16 pm

Today, the business world needs creative thinkers and innovative leaders. The next Steve Jobs. But can the world of higher education deliver? Do we need an educational system as revolutionary as the talent we’re looking for?

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Making the Most of SXSW — Or Any Conference, Really

Posted: 19 Mar 2014 1:16 pm

Big conferences can be overwhelming. After attending SXSW Interactive this year, we put together a few handy hints that can help you make the most of your experience.

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