Millennials seem to be the topic of conversation in the boardroom, at the family dinner table and across multiple news and social channels. As the largest of the five generations in the workforce, a few of the other four generations struggle with how to communicate and how to motivate the Millennial generation. Time to take your own filters off!
Back in 2014, Gartner predicted that customer experience would be the new marketing battlefield. In their research study, they found that 89% of marketers expect customer experience to be their primary differentiation by 2017.
Companies that have been in business for extended periods of time face a marketing dilemma. Their time in business has undoubtedly created a legacy. And assuming that legacy is positive, they have the option to include the notion of “heritage” in their marketing messaging. Yet how much focus should be put on company legacy? Does it serve to make the business feel old and stale in the context of newer, nimbler competition? Or does it set the business apart as a bellwether who is strong, stable and dependable?
Programmers don’t have the time to start from scratch every time they write code. (Just ask one.) So they use object oriented programs—reusable concepts that they’ve developed and shared over time—to keep things fast, efficient and hyper-productive.
What can marketers and the companies who hire them learn from this?
Big conferences can be overwhelming. After attending SXSW Interactive this year, we put together a few handy hints that can help you make the most of your experience.