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Beyond Project Beyond

The Virtual Reality revolution is officially upon us.

Behold Samsung’s Project Beyond. A 360-degree camera that captures a gigapixel of 3D coverage every second and transmits a virtual reality feed to the company’s Gear VR headset.

Don the gear. Get totally immersed. Rejoice!

And as we eagerly wait for Project Beyond to move deeper into development, it’s hard not to ponder the possibilities. In fact, VR might just be marketing’s next big thing. From non-intrusive native advertising to full-blown branded experiences, the technology gives us a whole new playing field.

Will it pay off? Research firm MarketsandMarkets thinks so. It predicts the VR global market will generate $1.06 billion in revenue by 2018.

Our prediction? A bright future for marketing.

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