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Is There Hope for the :30 Spot?

Commercials. They make us laugh, they make us cry, but mostly they make us fast-forward. And thanks to Netflix, Hulu and DVR, the 30-second spot doesn’t seem to stand a chance.

But as social media continues to change how we watch TV, so too does it give this tried and true bit of marketing a second chance.

Take the GRAMMYs. They’re wildly popular but operate on a tape delay. So West Coast kids have a 3-hour wait to see Kanye act the fool.

Why is this a problem? Well, anyone with at least one social media account (i.e. everyone) will inevitably stumble across spoilers. Bummer.

The moral? Watch shows live—ads and all—or risk having them ruined. It’s just another way that social media impacts the way we market.