Ask around and any marketer will tell you: mobile is a vital part of a sound advertising strategy. But doing mobile well means keeping pace with some rapidly evolving realities.
For starters, while Americans now officially spend more time with mobile media than they do with the desktop or laptop variety, they’re not necessarily spending that time on the web. Rather, they’re consuming most of that content through mobile apps.
Which is important to keep in mind when settling on a mobile strategy. And a good thing to know as mobile becomes a larger part of the digital marketing conversation.