The celebrity endorsement. An advertising classic designed to power brands with borrowed equity and positive name recognition. When done right, it can make a brand more human, a product more relatable and a marketing campaign more memorable.
But alas, the risks are many.
Which begs the question: Is it worth it?
Whichever direction a brand takes, the decision shouldn’t be made lightly. And if that direction is anchored to a (human) celebrity, it’s undoubtedly best to consider all the angles.