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So, Does Celebrity Sell?

The celebrity endorsement. An advertising classic designed to power brands with borrowed equity and positive name recognition. When done right, it can make a brand more human, a product more relatable and a marketing campaign more memorable.

But alas, the risks are many.

Sometimes it works. Sometimes it doesn’t. Sometimes it works, then doesn’t.

Which begs the question: Is it worth it?

Some suggest that all that time and money is better spent on something a bit more original. Others promote the relative virtue of non-human brand representatives.

Whichever direction a brand takes, the decision shouldn’t be made lightly. And if that direction is anchored to a (human) celebrity, it’s undoubtedly best to consider all the angles.

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