Where technology goes, marketers follow. And as advances in virtual reality continue to push (and occasionally obliterate) the envelope, we’re able to create brand experiences across multiple dimensions—and multiple senses.
Today, those 4D experiences are challenging our notion of what’s possible. Consider the airport climate portal that lets you feel the weather you’ll find at your destination city. Or the VR mask that lets you explore virtual worlds through smell and simulated wind, heat, mist and vibration.
Oh, the places we’ll go.