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Talent Acquisition As Brand Experience

In a world where marketing is everything and job opportunities are everywhere, talent acquisition can’t afford to be anything less than a full-blown brand experience.

Take the Navy. Their Operation Sleeper Shark disguises a talent acquisition initiative as a cryptology game in order to attract and test potential recruits—and convert winners and losers alike into brand advocates.

And the Navy isn’t alone. Dig around and you’ll find that across the board, recruitment campaigns offer some of the best brand experiences out there.

In the end, it’s about proving yourself to potential hires as much as it’s about them proving themselves to you. And that means giving every acquisition effort the marketing love it deserves—and needs.

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