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The Missing Piece (Part 1)

Smart gadgets are fun. But are they useful? Sometimes, not so much.

Take the Nike FuelBand.

Using motion sensors on your wrist, it tracks your activity throughout the day. You move, it clocks you. Sounds great, right?

Wrong. Users were earning more Nike fuel points eating a bag of Doritos than climbing a flight of stairs. Needless to say, the FuelBand isn’t doing so well.

Why? It has no sense of context. No way to distinguish between (very) different kinds of activity.

So though smart devices have come a long way, there still seems to be quite a way to go…