Privacy in the digital world. We’re all talking about it.
Why? Well, digital communication can be (and usually is) stored indefinitely.
As marketers, we know good content can be extremely powerful but it loses context over time — and something completely harmless can cause a lot of trouble later, as Marc Cuban found out…
It’s clear that expired communications are a lot more trouble than they’re worth —Archiving content should be the exception, not the rule.