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Where Does Digital Design Go From Here?

Sophisticated templates. Advanced automation. Repetitive patterns. Today’s web designers are tussling with some pretty harsh realities.

And as web services (like Google Now) begin to replace web pages, one may hear it proclaimed that web design is dead.

But maybe things aren’t quite so bleak. Maybe we should be thinking of aesthetics as part of—and critical to—a larger notion of web design, which maybe isn’t so dead after all.

Whatever your conclusion, it’s clear that as the web grows more homogenized, we’ll need to evolve how we deliver content, how we make a visual impact and how we work together.