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Case Studies


Raytheon. You know the name. That’s because they’ve been a defense and aerospace systems leader for more than 93 years. And for the last eleven, we’ve ensured that no matter how varied their businesses, how complex their markets or how specialized their audiences, their story stays simple and in focus. We take highly sophisticated content and distill it down to messaging that resonates with the right audience at the right time, reinforcing the brand every step of the way. So every integrated campaign, ad, website, radio spot, video and social media program stays on strategy and on point. And while the competition spends four times as many marketing dollars, Raytheon remains one of Fortune’s Most Admired, and one of Thomson Reuters 100 Most Innovative Companies.

HealthSource RI

In accordance with the Affordable Care Act, we’re helping Rhode Island connect individuals, families and small business owners to quality, affordable healthcare.

From simplifying complicated content to focusing on essential benefits to educating various audiences on new tools and resources, we’re helping to make healthcare easier to understand and less stressful to access.

It’s about photography that inspires audiences to relate. It’s about language that cuts through the jargon and puts people at ease. It’s about taking a confusing topic everyone worries about and turning it into a clear story anyone can understand—through branding, educational videos and an intuitive website that makes complex information digestible and easy to navigate.


From messaging architecture and style guidelines to videos and website redesign, we reorganized Nortek’s brand portfolio under the “Lifestyle Innovations For Home and Work” banner. We identified what the brands had in common—innovation, superior quality, customer-centric focus, operational excellence—and filtered it down into a powerful message.

In the process, we brought Nortek out of the shadows of its own products and into the spotlight as a market leader.