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Case Studies

Raytheon

Raytheon. You know the name. That’s because they’ve been a defense and aerospace systems leader for more than 93 years. And for the last eleven, we’ve ensured that no matter how varied their businesses, how complex their markets or how specialized their audiences, their story stays simple and in focus. We take highly sophisticated content and distill it down to messaging that resonates with the right audience at the right time, reinforcing the brand every step of the way. So every integrated campaign, ad, website, radio spot, video and social media program stays on strategy and on point. And while the competition spends four times as many marketing dollars, Raytheon remains one of Fortune’s Most Admired, and one of Thomson Reuters 100 Most Innovative Companies.

Ball

Ball Corporation was founded in 1880 as a manufacturer of glass jars for home canning. Those iconic jars remain in production today, but the company is also a leading aerospace innovator – enabling everything from one of NASA’s first ever vehicles, to the Hubble telescope, to some of the world’s most game-changing sensors and spacecraft. The challenge: humanize and revitalize the compelling benefits Ball solutions deliver across space, weather and sensing applications – with a look, feel, and rallying cry that optimizes their messaging, inspires their base, drives their recruitment, and humbles their competitors.

Analog Devices

Analog Devices creates electronic components that help companies sense and measure the world. Talk to a voice assistant, drive an autonomous car, spot an object with radar, fly a drone over terrain, you’re using ADI technology. And there’s 50-plus years of innovation where that came from. The challenge: tens of thousands of products, multiple markets, a global customer base, and millions of end-solutions need one smart communications platform. So we built it. Both internally and externally. True to engineers, inspiring to everyone, and executed by a multi-channel strategy that demonstrates how ADI is enabling a better, smarter, safer, greener, cooler future.
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