From simplifying complicated content to focusing on essential benefits to educating various audiences on new tools and resources, we’re helping to make healthcare easier to understand and less stressful to access.
It’s about photography that inspires audiences to relate. It’s about language that cuts through the jargon and puts people at ease. It’s about taking a confusing topic everyone worries about and turning it into a clear story anyone can understand—through branding, educational videos and an intuitive website that makes complex information digestible and easy to navigate.
From messaging architecture and style guidelines to videos and website redesign, we reorganized Nortek’s brand portfolio under the “Lifestyle Innovations For Home and Work” banner. We identified what the brands had in common—innovation, superior quality, customer-centric focus, operational excellence—and filtered it down into a powerful message.
In the process, we brought Nortek out of the shadows of its own products and into the spotlight as a market leader.