About TBG

Thinkers and do-ers. Artists and writers. Fruit and nuts. We are many things. But mostly, we’re an extension of our clients’ teams—and we’re trusted to put our clients’ needs first. Our programs exceed anticipated benchmarks, even in industries where marketing is not perceived to be crucial to business growth.

And as an agency whose prime means of marketing is word of mouth, it’s that commitment that fuels our success.

Media & Analytics Specialist
Sydney DeJoie

Executive Creative Director
Vaughn Misail

Accounting & Administrative Coordinator
Carole Do

Director of Client Service
Angela Herbst

Senior Copywriter

Andy Hughes

Andy has 10+ years of writing, marketing, and promotional experience and his portfolio includes everything from fiction to scripts to blog and social media posts. Prior to joining TBG, Andy worked as U.S. Marketing Lead for Symtrax for 5 years and a Blog and Content Writer for Brafton. He graduated from Ithaca College in 2009 with a BA in Writing and UMASS Boston in 2011 with an MA in English. He makes a mean double chocolate cookie.

Art Director

Matt Oliva

Matt joined TBG in 2019 as a Junior Art Director with various graphic design experience across Boston after completing his degree at the University of Massachusetts – Dartmouth. Before TBG Matt interned at Ascend Learning, LLC creating catalogs and textbook layouts for different imprints of the company. Later becoming freelancer for the Eric Mower and Associates agency assisting senior designers with production and design for tradeshows and campaigns such as for the Dell Technologies world 2019 conference Las Vegas and the We Bring Robotics to Life Campaign with MassRobotics.

Media & Analytics Specialist

Sydney DeJoie

Sydney joined TBG in 2023 as a Media & Analytics Specialist. She graduated from Stonehill College in 2021 with a Bachelor of Science in Business Administration. Sydney has experience in digital marketing through SEO strategies, social media presence, and analytic reporting.

Group Account Director

Allison Hartrich

Allison is a strategic thinker with almost 10 years’ experience who is passionate about partnering with clients to uncover key insights and develop campaigns that drive results. Since joining TBG, Allison has spearheaded the development of the first enterprise-wide Cyber strategy for Raytheon, in addition to leading efforts for missile systems, land warfare, military training and more. Allison enjoys the collaborative nature of a smaller, more specialized, and nimble agency after working at large agencies such as Digitas and Ogilvy supporting a wide range of projects from integrated advertising to demand generation to complex website development. Her past clients include IBM, Bank of America and PNC Bank. Allison holds a BA from Bates College in Rhetoric and Ancient Greek – clearly a must for any marketer!

Executive Creative Director

Vaughn Misail

In addition to writing biographies about himself in the third person, Vaughn serves as Executive Creative Director at TBG, leading creative teams across their entire roster of clients. He has 20+ years of experience in B2B and B2G brands, working on high-level projects for multiple Fortune 500 organizations and government agencies, including Raytheon Technologies, Analog Devices, Texas Instruments, Oracle, IBM and Honeywell. He holds an undergraduate degree from Boston College and Masters from Emerson College. When not creating cool campaigns, Vaughn spends time with his wife, three kids and two dogs. He thanks you for reading this far.

Accounting & Administrative Coordinator

Carole Do

Carole joined TBG in late 2022 as an Accounting & Administrative Coordinator, and is an excited newly minted TBGer. She graduated from UMass Boston in 2015 with a Bachelor of Arts in Psychology. Carole has extensive experience managing key finance and administrative tasks, and is important in keeping all of our agency ducks in a row.

Account Director

Mark Thompson

Mark has been working in the agency world since day 1 of his career. He started as an Assistant Media Planner at Duffy and Shanley in RI but found his true calling after graduating to a role in Account Service. There he worked on local accounts such as Navigant Credit Union, Bank of Canton, University Orthopedics and Delta Dental of Rhode Island. Now in his 7^th year working with The Boston Group, Mark has managed Raytheon business units and the Raytheon corporate account along with other clients such as PatientKeeper and Noble. With a vast range in experience managing video, trade show, integrated paid media campaigns, and office branding projects; Mark has the experience no matter what the job calls for!

Director of Video

Christian Cundari

Though Christian joined TBG officially in 2018, he has worked with the team from the vendor side for well over a decade. After graduating with a degree in Biology, Christian went on to finish a masters degree in TV & Film from The Newhouse School of Communications at Syracuse University. Shortly after, he moved to Warsaw, Poland to help launch the first Polish-language music television station. After a long stint in the broadcast world, working with clients such as EPSN, CBS, Animal Planet, ABC, Vistaprint, Subway, British Airways (to name a few) Christian joined TBG as Director of Video. For nearly 20 years, he has specialized in video editing, graphic animations and design.

Media Director

Casey Ruggiero

Casey is a seasoned advertising professional with over a decade of experience in media strategy and buying. Throughout his career, Casey has worked with a wide variety of clients during his time at ad agencies, working with brands, and within ad tech companies. His unique philosophy, rooted in research & insights, is centered around implementing a data-driven approach to media buying that provides measurable results for his clients. As a natural collaborator, he enjoys working across cross-functional teams and organizations to bring a unique and creative perspective to his media strategies and hopes to continue to expand on that effort as part of the TBG team.

Creative Director

Scott Thomas

Scott has over 20 years of experience crafting big ideas for a wide range of clients, including multi-billion-dollar, multinational consumer goods companies and pre-VC, high-tech startups. He applies unwavering passion and grit to every assignment and has tackled everything from fertilizer to jets to ice cream. He has extensive experience across a wide range of media—digital, video, design, broadcast, print and direct response. Before working at The Boston Group, Scott worked at Grove Marketing, the Wolf Group and Modern Media. He has been instrumental in creating integrated campaigns over the years for clients such as: IBM, Netezza, Dunkin’ Donuts, AT&T, Häagen-Dazs, Scotts and Fidelity.

Associate Design Director

Marc Rapoza

Marc has more than 20 years of experience designing brand identity systems and marketing campaigns across multiple channels for a wide range of clients, from building empathy for chimpanzees working with The Jane Goodall Institute, to getting humans to drink more Awful Awfuls at Newport Creamery restaurants. At TBG, he helps develop identity systems, environmental branding, trade show designs and digital campaigns — for clients such as Raytheon Technologies, The Aerospace Corporation and Noble. Before TBG, Marc taught design part-time for the Continuing Education program at the esteemed Rhode Island School of Design, helping students learn about the ulcer-ridden paranoia we affectionately call graphic design.

Controller

Jennifer Rymill

Jenn is our Accounting/ Office Manager and has been with the agency for 8+ years. She supports the agency in a variety of operational and financial roles. She reports to the Director of Finance and Operations and handles accounts payable, accounts receivable, vendor relationships, media & client billing, and day to day operational functions. Jenn holds a bachelor’s degree in the Science of Business Administration with a concentration in accounting from the University of Massachusetts Lowell.

Director of Client Service

Angela Herbst

Angela Herbst is a veteran of the national marketing agency business for nearly 20 years, with leadership positions at Arnold Worldwide, Allen & Gerritsen, Hill Holliday and PJA. At Allen & Gerritsen, Angela led the B2B practice with strategy, media and creative assignments for companies like Waters Corporation, DST Systems and Hartford Funds. During her six years at Hill Holliday, Angela led Bank of America’s wealth management business including Merrill Lynch and US Trust. At PJA, she worked to grow their consumer practice, managing brands like Cambridge Trust, Brother, Ace Hardware and Straight Talk. Most recently, Angela was at Arnold Worldwide leading the Santander, Fidelity and Kaplan University businesses.

Managing Director

Leslie Kaplan

Leslie began her career at the global agencies NW Ayer and BBDO in New York, and later at BBDO and Ogilvy in Australia. Leslie was fortunate to participate in global training programs and manage multiple brands including Hyatt Hotels, Dunkin’ Donuts, Qantas Airways and Hasbro. She returned to the United States to integrate business strategy and creative for roster clients at Digitas in Boston. After working in senior management positions at Digitas, Ingalls and Hill Holliday, Leslie took over the management of TBG after its founders retired in 2004. At TBG, she has developed a focused business model based on excelling at B2B/B2G client relationships.

About TBG

Aurelio D'Amico

Director of Digital Experience and Integrated Production

Experience

Downtime

Aurelio D'Amico2

Director of Digital Experience and Integrated Production

Experience

Downtime

Andy Hughes

Matt Oliva

Sydney DeJoie

Allison Hartrich

Vaughn Misail

Carole Do

Mark Thompson

Christian Cundari

Casey Ruggiero

Scott Thomas

Marc Rapoza

Jennifer Rymill

Angela Herbst

Leslie Kaplan

Andy Hughes

Matt Oliva

Sydney DeJoie

Allison Hartrich

Vaughn Misail

Carole Do

Mark Thompson

Christian Cundari

Casey Ruggiero

Scott Thomas

Marc Rapoza

Jennifer Rymill

Angela Herbst

Leslie Kaplan

Location

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