About TBG

Thinkers and do-ers. Artists and writers. Fruit and nuts. We are many things. But mostly, we’re an extension of our clients’ teams—and we’re trusted to put our clients’ needs first. Our programs exceed anticipated benchmarks, even in industries where marketing is not perceived to be crucial to business growth. And as an agency whose prime means of marketing is word of mouth, it’s that commitment that fuels our success.

Aurelio D'Amico

Director of Digital Experience and Integrated Production

Experience

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Downtime

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Aurelio D'Amico2

Director of Digital Experience and Integrated Production

Experience

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incidi erdunt ut labore et dolore magna aliqua. Quis ipsum suspen idisse ultrices gravida. Risus comm eratodo viverra maecenas accumsan lacus vel facilisis.

Downtime

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incidi erdunt ut labore et dolore magna aliqua. Quis ipsum suspen idisse ultrices gravida. Risus comm eratodo viverra maecenas accumsan lacus vel facilisis.
AllClient ServiceCreativeMedia & AnalyticsOperationsProduction
Melanie Fretas
Assistant Marketing Analyst

Melanie Freitas

Valerie Otulo
Administrative Assistant

Valerie Otulo

Melissa Foote
Senior Media Planner

Melissa Foote

Teresa Legein
Account Supervisor

Teresa Legein

Associate Creative Director

Matt Savage

Sarah Chen
Senior Data Science Analyst

Sarah Chen

Director of Video

Christian Cundari

Angela Herbst
Director of Client Service

Angela Herbst

Art Director

Wendy Umana

Creative Service Manager

John Grandy

Vaughn Misail
Executive Creative Director

Vaughn Misail

Mark Thompson
Account Supervisor

Mark Thompson

Junior Art Director

Matt Oliva

Junior Art Director

Claire Chiarelli

Associate Creative Director

Scott Thomas

Hannah Lysak
Associate Media Director

Hannah Lysak

Steve DeTora
Integrated Producer

Steve DeTora

Allison Hartrich
Group Account Director

Allison Hartrich

Leslie Kaplan
Managing Director

Leslie Kaplan

Michael Pratt
Associate Creative Director

Michael Pratt

Copy Editor

Louis Coxe

Jennifer Rymill
Accounting / Office Manager

Jennifer Rymill

Associate Design Director

Marc Rapoza

Director of Finance & Operations

Mihran Minassian

Assistant Marketing Analyst

Melanie Freitas

Melanie joined TBG this year and has been working in marketing and advertising for 4 years, with her most recent experience in data analytics. She works hand-in-hand with her colleagues in the Media and Analytics department to assist in launching media campaigns, analyzing campaign results, and being a point in contact with publishers to ensure campaign expectations are met. Before joining TBG, Melanie worked as an Assistant Marketing Analyst at an agency focusing on higher education. Before that, she was a Marketing Specialist at a direct marketing firm and an International Media Account Assistant at Omnicom Media Group in Paris, with clients such as Nissan. She has an MBA in International Business & Marketing from ISC Paris Business School.

Administrative Assistant

Valerie Otulo

Valerie has been at The Boston Group for about 2 years, assisting with daily operations. She has extensive experience in customer service within the hospitality industry and brings that professionalism and personality to everything she does. She has done internships with Walt Disney World, the Kentucky Derby, as well as the Belmont Stakes. She holds a Bachelor of Science in Hotel, Restaurant and Tourism Management with a Minor in Business from SUNY Plattsburgh.

Senior Media Planner

Melissa Foote

Melissa is entering her 3rd year at TBG as a media planner. As a member of the media and analytics department, Melissa works closely with her team members to develop strategic and innovative media plans for all clients, including Raytheon and Analog Devices. Before becoming a part of the TBG family, Melissa spent four years at Roger Williams University, where she competed in the National Student Advertising Competition and graduated with a B.S. in Marketing.

Account Supervisor

Teresa Legein

Teresa has seven years of experience in marketing and advertising, spending four of those years on the Account team at The Boston Group. Teresa works closely with her account, media and creative team members to develop strategic and effective brand campaigns, implemented at their utmost efficiency across various platforms and channels, for clients such as Raytheon Missile Systems, Raytheon Professional Services, and Aerospace Industries Association. Before becoming a part of the TBG family, Teresa worked as an Account Manager servicing a broad range of B2B and B2C clients such as Twin River Casino, Paul Masse Chevrolet, Colbea Enterprises and Teufelberger. Teresa holds a B.S. in Marketing from Rhode Island College and is an avid equestrian having competed in the Intercollegiate Horse Show Association (IHSA) circuit.

Associate Creative Director

Matt Savage

Matt is an ACD and has been with the agency for 9+ years. He helps build brand identities and integrated campaigns across on- and offline platforms and works with members of multiple teams to provide strategic direction and generate creative, intelligent content. Prior to TBG, Matt worked as a Senior Copywriter at Mullen Advertising, and has worked in both in-house and start-up environments. His clients have included Raytheon, Analog Devices, Ball Aerospace, Blue Cross Blue Shield of MA, GM Card and LendingTree. Matt holds an undergraduate degree from Hampshire College.

Senior Data Science Analyst

Sarah Chen

Sarah has been with the company for over 4 years. Sarah is all about the numbers and making sure those numbers help improve every aspect of our clients’ business – from analyzing and assessing the results and metrics of campaigns, to informing media and creative tactics, to sharing learnings with clients. Before joining the TBG team, Sarah has worked with companies including Panera Bread, Stanley Black & Decker and Harpoon to hone her data acumen.  Sarah is a graduate of National Taipei University and holds an MBA from Boston University.

Director of Video

Christian Cundari

Though Christian joined TBG officially in 2018, he has worked with the team from the vendor side for well over a decade. After graduating with a degree in Biology, Christian went on to finish a masters degree in TV & Film from The Newhouse School of Communications at Syracuse University. Shortly after, he moved to Warsaw, Poland to help launch the first Polish-language music television station. After a long stint in the broadcast world, working with clients such as EPSN, CBS, Animal Planet, ABC, Vistaprint, Subway, British Airways (to name a few) Christian joined TBG as Director of Video. For nearly 20 years, he has specialized in video editing, graphic animations and design.

Director of Client Service

Angela Herbst

Angela Herbst is a veteran of the national marketing agency business for nearly 20 years, with leadership positions at Arnold Worldwide, Allen & Gerritsen, Hill Holliday and PJA. At Allen & Gerritsen, Angela led the B2B practice with strategy, media and creative assignments for companies like Waters Corporation, DST Systems and Hartford Funds. During her six years at Hill Holliday, Angela led Bank of America’s wealth management business including Merrill Lynch and US Trust. At PJA, she worked to grow their consumer practice, managing brands like Cambridge Trust, Brother, Ace Hardware and Straight Talk. Most recently, Angela was at Arnold Worldwide leading the Santander, Fidelity and Kaplan University businesses.

Art Director

Wendy Umana

Wendy joined TBG in 2018 after graduating from Massachusetts College of Art and Design. Before joining the TBG family, she interned with MassHousing creating advertisements, campaign looks, print and infographics. While simultaneously designing brand styles for local small businesses. Now she works hard with the creative team to make our clients wishes come into reality.

Creative Service Manager

John Grandy

John is a 20-year veteran in B2B and B2C advertising. His primary roles have been in traffic and print production for clients as diverse as Titleist, McDonald’s, Stop & Shop, JetBlue and Fidelity. John had previous stints at Arnold and Cambridge BioMarketing. John is a graduate of Boston College with degrees in Political Science and Philosophy. His true passions lie in film, cooking and pop culture.

Executive Creative Director

Vaughn Misail

In addition to writing biographies about himself in the third person, Vaughn serves as Executive Creative Director at TBG, leading creative teams across their entire roster of clients. He has 20+ years of experience in B2B and B2G brands, working on high-level projects for multiple Fortune 500 organizations and government agencies, including Raytheon Technologies, Analog Devices, Texas Instruments, Oracle, IBM and Honeywell. He holds an undergraduate degree from Boston College and Masters from Emerson College. When not creating cool campaigns, Vaughn spends time with his wife, three kids and two dogs. He thanks you for reading this far.

Account Supervisor

Mark Thompson

Mark has been working in the agency world since day 1 of his career. He started as an Assistant Media Planner at Duffy and Shanley in RI but found his true calling after graduating to a role in Account Service. There he worked on local accounts such as Navigant Credit Union, Bank of Canton, University Orthopedics and Delta Dental of Rhode Island. Now in his 7th year working with The Boston Group, Mark has managed Raytheon business units and the Raytheon corporate account along with other clients such as PatientKeeper and Noble. With a vast range in experience managing video, trade show, integrated paid media campaigns, and office branding projects; Mark has the experience no matter what the job calls for!

Junior Art Director

Matt Oliva

Matt joined TBG in 2019 as a Junior Art Director with various graphic design experience across Boston after completing his degree at the University of Massachusetts – Dartmouth. Before TBG Matt interned at Ascend Learning, LLC creating catalogs and textbook layouts for different imprints of the company. Later becoming freelancer for the Eric Mower and Associates agency assisting senior designers with production and design for tradeshows and campaigns such as for the Dell Technologies world 2019 conference Las Vegas and the We Bring Robotics to Life Campaign with MassRobotics.

Junior Art Director

Claire Chiarelli

Claire graduated from SUNY Oswego in 2018 before moving to Boston to break into the advertising industry. She began her career interning at The Fantastical ad agency, designing brand identities and campaigns for clients such as Hasbro, Jenzabar and Beth Israel Deaconess Medical Center. She joined the TBG family in 2019 and has since spent her days designing for brands including Raytheon, PatientKeeper, Nortek, and Cradles to Crayons. Claire lives for anything creative and strives to put this energy toward creating work that surpasses clients’ expectations.

Associate Creative Director

Scott Thomas

Scott has over 20 years of experience crafting big ideas for a wide range of clients, including multi-billion-dollar, multinational consumer goods companies and pre-VC, high-tech startups. He applies unwavering passion and grit to every assignment and has tackled everything from fertilizer to jets to ice cream. He has extensive experience across a wide range of media—digital, video, design, broadcast, print and direct response. Before working at The Boston Group, Scott worked at Grove Marketing, the Wolf Group and Modern Media. He has been instrumental in creating integrated campaigns over the years for clients such as: IBM, Netezza, Dunkin’ Donuts, AT&T, Häagen-Dazs, Scotts and Fidelity.

Associate Media Director

Hannah Lysak

Hannah has worked in the marketing and advertising industry for 10+ years, 6+ years at ad agencies. She started her agency career in recruitment advertising as an Account Manager at Bernard Hodes Group, working for clients such as Vertex Pharmaceuticals, Shire Pharmaceuticals, Pitney Bowes and Raytheon. Hannah switched to Media when she started at TBG in 2015. Since then, she has worked her way up from Planner to Associate Media Director, leading all aspects of the media research, multi-channel planning and strategy, buying, trafficking, reporting and optimizing processes. Hannah has a Bachelor of Arts degree from University of Massachusetts Amherst.

Integrated Producer

Steve DeTora

Steve is entering his 3rd year here at TBG as a producer and brings along 6+ years of marketing experience. Working on the production team, Steve collaborates with the client team to launch new project plans, oversee quality management and coordinate job tasks across all departments. Steve was first inspired to pursue a career in advertising from watching Super Bowl commercials growing up and went on to attend the University of Massachusetts – Dartmouth where he received a B.S. in marketing and a minor in sustainability.

Group Account Director

Allison Hartrich

Allison is a strategic thinker with almost 10 years’ experience who is passionate about partnering with clients to uncover key insights and develop campaigns that drive results. Since joining TBG, Allison has spearheaded the development of the first enterprise-wide Cyber strategy for Raytheon, in addition to leading efforts for missile systems, land warfare, military training and more. Allison enjoys the collaborative nature of a smaller, more specialized, and nimble agency after working at large agencies such as Digitas and Ogilvy supporting a wide range of projects from integrated advertising to demand generation to complex website development. Her past clients include IBM, Bank of America and PNC Bank. Allison holds a BA from Bates College in Rhetoric and Ancient Greek – clearly a must for any marketer!

Managing Director

Leslie Kaplan

Leslie began her career at the global agencies NW Ayer and BBDO in New York, and later at BBDO and Ogilvy in Australia. Leslie was fortunate to participate in global training programs and manage multiple brands including Hyatt Hotels, Dunkin’ Donuts, Qantas Airways and Hasbro. She returned to the United States to integrate business strategy and creative for roster clients at Digitas in Boston. After working in senior management positions at Digitas, Ingalls and Hill Holliday, Leslie took over the management of TBG after its founders retired in 2004. At TBG, she has developed a focused business model based on excelling at B2B/B2G client relationships.

Associate Creative Director

Michael Pratt

Michael is an art/creative director with more than 20 years of design and advertising experience working with such highly recognized brands as Timberland, Philips, Boston Scientific, Eastern Mountain Sports, American Tower, Santander, Waters Corporation, John Hancock, PTC and many others. Michael looks at the overall complex nature of a company’s brand and brings that to life over a variety of rich and engaging media. With a rich production and creative background, he has all the tools and resources to deliver powerful and memorable marketing campaigns and integrated programs. His work has appeared on national television and has been recognized in numerous award categories.

Copy Editor

Louis Coxe

Louis began, in 1978, a career that would span 40+ years of editorial work with Typographic House; Hill Holliday advertising; Arnold Worldwide advertising; and The Boston Group. All agencies located in Boston, MA. Louis ensures the consistency and accuracy of content, typography, grammar and rhetoric of many varied projects across all clients.

Accounting / Office Manager

Jennifer Rymill

Jenn is our Accounting/ Office Manager and has been with the agency for 8+ years. She supports the agency in a variety of operational and financial roles. She reports to the Director of Finance and Operations and handles accounts payable, accounts receivable, vendor relationships, media & client billing, and day to day operational functions. Jenn holds a bachelor’s degree in the Science of Business Administration with a concentration in accounting from the University of Massachusetts Lowell.

Associate Design Director

Marc Rapoza

Marc has more than 20 years of experience designing brand identity systems and marketing campaigns across multiple channels for a wide range of clients, from building empathy for chimpanzees working with The Jane Goodall Institute, to getting humans to drink more Awful Awfuls at Newport Creamery restaurants. At TBG, he helps develop identity systems, environmental branding, trade show designs and digital campaigns — for clients such as Raytheon Technologies, The Aerospace Corporation and Noble. Before TBG, Marc taught design part-time for the Continuing Education program at the esteemed Rhode Island School of Design, helping students learn about the ulcer-ridden paranoia we affectionately call graphic design.

Director of Finance & Operations

Mihran Minassian

Mihran has been at The Boston Group since the fall of 2000. He is currently the CFO and manages all aspects of the financial functions of the agency, from timesheets to financial reporting to management. He also manages Human Resources, outsourced IT Support solution, the technology infrastructure of TBG, administers client & vendor contracts, Prior to the Boston Group, Mihran has worked with non-profits, publishing, school-age after school program developers. He also currently owns a private accounting firm working with individuals and small businesses.