Sydney DeJoie

Sydney joined TBG in 2023 as a Media & Analytics Specialist. She graduated from Stonehill College in 2021 with a Bachelor of Science in Business Administration. Sydney has experience in digital marketing through SEO strategies, social media presence, and analytic reporting. 

Christian Cundari

Though Christian joined TBG officially in 2018, he has worked with the team from the vendor side for well over a decade. After graduating with a degree in Biology, Christian went on to finish a masters degree in TV & Film from The Newhouse School of Communications at Syracuse University. Shortly after, he moved to Warsaw, Poland to help launch the first Polish-language music television station. After a long stint in the broadcast world, working with clients such as EPSN, CBS, Animal Planet, ABC, Vistaprint, Subway, British Airways (to name a few) Christian joined TBG as Director of Video. For nearly 20 years, he has specialized in video editing, graphic animations and design.

Leslie Kaplan

Leslie began her career at the global agencies NW Ayer and BBDO in New York, and later at BBDO and Ogilvy in Australia. Leslie was fortunate to participate in global training programs and manage multiple brands including Hyatt Hotels, Dunkin’ Donuts, Qantas Airways and Hasbro. She returned to the United States to integrate business strategy and creative for roster clients at Digitas in Boston. After working in senior management positions at Digitas, Ingalls and Hill Holliday, Leslie took over the management of TBG after its founders retired in 2004. At TBG, she developed a focused business model based on excelling at B2B/B2G client relationships. As of November 1, 2023 Leslie sold TBG to Isovera to evolve and grow TBG through enhanced digital capabilities for TBG’s clients audiences. She remains engaged in TBG through a strategic advisory role.

Casey Ruggiero

Casey is a seasoned advertising professional with over a decade of experience in media strategy and buying. Throughout his career, Casey has worked with a wide variety of clients during his time at ad agencies, working with brands, and within ad tech companies. His unique philosophy, rooted in research & insights, is centered around implementing a data-driven approach to media buying that provides measurable results for his clients. As a natural collaborator, he enjoys working across cross-functional teams and organizations to bring a unique and creative perspective to his media strategies and hopes to continue to expand on that effort as part of the TBG team.

Allison Hartrich

Allison is a strategic thinker with almost 10 years’ experience who is passionate about partnering with clients to uncover key insights and develop campaigns that drive results. Since joining TBG, Allison has spearheaded the development of the first enterprise-wide Cyber strategy for Raytheon, in addition to leading efforts for missile systems, land warfare, military training and more. Allison enjoys the collaborative nature of a smaller, more specialized, and nimble agency after working at large agencies such as Digitas and Ogilvy supporting a wide range of projects from integrated advertising to demand generation to complex website development. Her past clients include IBM, Bank of America and PNC Bank. Allison holds a BA from Bates College in Rhetoric and Ancient Greek – clearly a must for any marketer!

Marivi Bryant

Marivi Bryant serves as Vice President of Client Leadership at Isovera. In this role, Bryant leads the company’s client growth and project management teams as well as business development efforts.

She is a Marketing Executive with over 20 years of corporate and agency experience. Bryant has worked in-house with the Phoenix Suns, State Farm and Blue Cross Blue Shield focusing on multicultural and sports marketing and consequently leading the Marketing and Programs team for The NASCAR Foundation.

Bryant transitioned from the corporate side when she joined the agency field, overseeing Client Relations and Operations at AC&M Cultural Agency in Charlotte, North Carolina, RP3 Agency in Washington, DC, and Zimmerman Agency in Fort Lauderdale, Florida, managing comprehensive strategic marketing campaigns for brands, including Family Dollar, Bojangles, New Balance, JetBlue Vacations, Girl Scouts of USA, and Giant Foods to name a few.

Bryant is a former division I collegiate tennis player originally from Venezuela. She is an avid supporter of the arts and has served on various nonprofit boards including The Blumenthal Center for Performing Arts, Levine Museum and Arena Stage in Washington DC, and is currently a board member of Slow Burn Theater Company. She is a resident of Fort Lauderdale living with her husband Mathew and her two children, Logan and Lyla.

Marc Rapoza

Marc has more than 20 years of experience designing brand identity systems and marketing campaigns across multiple channels for a wide range of clients, from building empathy for chimpanzees working with The Jane Goodall Institute, to getting humans to drink more Awful Awfuls at Newport Creamery restaurants. At TBG, he helps develop identity systems, environmental branding, trade show designs and digital campaigns — for clients such as Raytheon Technologies, The Aerospace Corporation and Noble. Before TBG, Marc taught design part-time for the Continuing Education program at the esteemed Rhode Island School of Design, helping students learn about the ulcer-ridden paranoia we affectionately call graphic design.

Bill Minor

Bill Minor is the Director of Technology at Isovera. He lives in Conway, Arkansas with his wife, two kids, and a dog. In the last 15 years, Bill worked developing complex web solutions for various audiences. These include top university sites, e-commerce, government, credit agencies, medical, banking, and major retail. He specializes in CMS solutions such as Drupal and WordPress as well as full DevOps for all projects.

Outside of Isovera, Bill records music in his home recording studio and is an avid outdoorsman who loves spending his time off in the woods camping, hunting, or fishing. Other areas of interest are building media servers and staying on top of the latest in technology.

Katie Lecy

Based in Nashville, Tennessee, Katie’s expertise extends to a wide range of projects, from overseeing website development to impactful branding campaigns and strategic digital and print media. Katie has worked with companies across several industries, such as agriculture, higher education, construction, healthcare, and banking. Katie’s diverse background in advertising over her three years in the industry has equipped her with a keen eye for detail and a passion for delivering outstanding results for her clients.

Marianne Sibille

For her past twenty years as a creative strategist, leader, and designer, Marianne has worked in the travel & tourism, hospitality, retail, financial services, health & wellness, and tech industries, delivering amazing experiences to users around the world. She currently performs at the expert level through all phases of the creative process for online and offline products, bringing a holistic approach to every project and program.

Her mission is to create innovative brand strategies and customer experiences across all platforms, including web, marketing campaigns, paid media, email/SMS, paid & organic social, and content & information design.

With more than 40 awards (Addy to IAC, HSMAI, and WMA) and 50-plus website launches from start to finish, Marianne was part of the creation or redesign of enterprise digital experiences—starting from UX, visual design, and content ideation—for GoHawaii (tourism), Explore Georgia (tourism), Visit California (tourism), Visit Florida (tourism), Brand USA (tourism), Four Seasons (tourism), ClosetMaid.com (retail), Home By Ames (retail), Tampa Airport (B2B), Trulia (B2C/B2B), 9Round Kickboxing (B2C, B2B), Germanna Community School (education), and Physical Science Inc. (tech).

Marianne loves everything that is creative and the possibilities out there. A proponent of design thinking, she is always working three steps ahead, seeking to understand customer needs and desires – and designing systems to support them. She is able to find beauty in every medium and brings a delightful can-do attitude to client engagements and team dynamics.

She’s also passionate about her work, her family, travel, and tennis. Early in life, Marianne was a College Division II tennis player with a dream to play at center court in Wimbledon. She thinks big and believes in returning her passion and knowledge to the creative community by being an active board member at her local American Advertising Federation. Living in sunny Sarasota Florida with her husband, her daughter, and her mother, Marianne is a Venezuelan/Dutch girl living the American Dream with her heart in Bulgaria. She’s fluent in English and Spanish and has a working knowledge of Bulgarian and Dutch. In fact, she published her first children’s book in Bulgarian, “The Adventures of Lola the Silly Goose.” Beauty, passion, and knowledge everywhere, even for the little ones!

Vaughn Misail

In addition to writing biographies about himself in the third person, Vaughn serves as Executive Creative Director at TBG, leading creative teams across their entire roster of clients. He has 20+ years of experience in B2B and B2G brands, working on high-level projects for multiple Fortune 500 organizations and government agencies, including Raytheon Technologies, Analog Devices, Texas Instruments, Oracle, IBM and Honeywell. He holds an undergraduate degree from Boston College and Masters from Emerson College. When not creating cool campaigns, Vaughn spends time with his wife, three kids and two dogs. He thanks you for reading this far.

Scott Thomas

Scott has over 20 years of experience crafting big ideas for a wide range of clients, including multi-billion-dollar, multinational consumer goods companies and pre-VC, high-tech startups. He applies unwavering passion and grit to every assignment and has tackled everything from fertilizer to jets to ice cream. He has extensive experience across a wide range of media—digital, video, design, broadcast, print and direct response. Before working at The Boston Group, Scott worked at Grove Marketing, the Wolf Group and Modern Media. He has been instrumental in creating integrated campaigns over the years for clients such as: IBM, Netezza, Dunkin’ Donuts, AT&T, Häagen-Dazs, Scotts and Fidelity.

Matt Oliva

Matt joined TBG in 2019 as a Junior Art Director with various graphic design experience across Boston after completing his degree at the University of Massachusetts – Dartmouth. Before TBG Matt interned at Ascend Learning, LLC creating catalogs and textbook layouts for different imprints of the company. Later becoming freelancer for the Eric Mower and Associates agency assisting senior designers with production and design for tradeshows and campaigns such as for the Dell Technologies world 2019 conference Las Vegas and the We Bring Robotics to Life Campaign with MassRobotics.

Jennifer Rymill

Jenn is our Accounting/ Office Manager and has been with the agency for 8+ years. She supports the agency in a variety of operational and financial roles. She reports to the Director of Finance and Operations and handles accounts payable, accounts receivable, vendor relationships, media & client billing, and day to day operational functions. Jenn holds a bachelor’s degree in the Science of Business Administration with a concentration in accounting from the University of Massachusetts Lowell.

Matthew Naffah

Matt’s professional journey started at agencies like Digitas and Ogilvy, where he spearheaded Account Management and Strategy for prominent brands, including GM, Kraft, P&G, DuPont, FedEx, and Bank of America. Before becoming CEO and Partner at Isovera, Matt was Vice President, Strategy at IDG (now Foundry), where he was pivotal in crafting custom marketing programs for leading technology and B2B companies like HPE and Dell. Now leading Isovera and TBG, Matt diligently steers the overarching agency strategy, aiding clients in weaving memorable brand narratives across traditional and digital platforms. His seasoned expertise in strategy and a proven track record in agency growth demonstrate his ability to navigate the complex landscapes of branding and digital marketing. Most recently, Isovera was named to the Inc. 5000 in recognition of its growth over the last two years.

Heather Smith

Heather has worked in digital marketing and advertising for over 16 years, both in agencies and on in-house marketing teams. After graduating from Ithaca College in Ithaca, NY, she worked with teams that built and managed websites, mobile apps, and campaigns for Emirates Airlines, the Dubai Tourism Board, Price Chopper & Market 32 grocery stores, VISA, Deutsche Bank, and Mattel, among others. With a strong foundation in Project Management and Production, Heather loves the challenge of translating business goals to tangible results and guiding a client’s strategic vision. When she’s not in front of a computer, Heather enjoys roller skating and playing on her local roller derby team and traveling as much as possible. She currently lives in Albany, NY.

Breanna Major

Based in Tulsa, Oklahoma, Breanna 5 years of experience in advertising, video production, and digital media. Breanna leads with positivity, takes initiative, and strategically works three steps ahead to best serve her team and her clients. Breanna has worked with brands such as Under Armour, Carhartt, Bushnell, Cargill, and Folds of Honor. Combining a deep understanding of project management with strategic communication and organization skills, Breanna ensures that every project is executed seamlessly from inception to completion.

Jim Rich

Jim has over 20 years of experience in digital marketing technology and operations and has built and led teams at Euro RSCG, BEAM (now Merge), and Epsilon. He has focused on bringing creative and technical teams together to create award-winning user experiences for well-known brands, including Comcast, Deutsche Bank, and MINI USA. At Isovera and TBG, Jim oversees all operations and is the lead on all technology implementations for our clients. Jim’s proven track record of building and fostering collaborative, client-focused teams with diverse skills has helped Isovera achieve consistent growth over the last two years.

Mark Thompson

Mark has been working in the agency world since day 1 of his career. He started as an Assistant Media Planner at Duffy and Shanley in RI but found his true calling after graduating to a role in Account Service. There he worked on local accounts such as Navigant Credit Union, Bank of Canton, University Orthopedics and Delta Dental of Rhode Island. Now in his 7^th year working with The Boston Group, Mark has managed Raytheon business units and the Raytheon corporate account along with other clients such as PatientKeeper and Noble. With a vast range in experience managing video, trade show, integrated paid media campaigns, and office branding projects; Mark has the experience no matter what the job calls for!

Angela Herbst

Angela Herbst is a veteran of the national marketing agency business for nearly 20 years, with leadership positions at Arnold Worldwide, Allen & Gerritsen, Hill Holliday and PJA. At Allen & Gerritsen, Angela led the B2B practice with strategy, media and creative assignments for companies like Waters Corporation, DST Systems and Hartford Funds. During her six years at Hill Holliday, Angela led Bank of America’s wealth management business including Merrill Lynch and US Trust. At PJA, she worked to grow their consumer practice, managing brands like Cambridge Trust, Brother, Ace Hardware and Straight Talk. Most recently, Angela was at Arnold Worldwide leading the Santander, Fidelity and Kaplan University businesses.