Culture: Today’s Most Important Differentiator for Success

November 10, 2020

As a business owner, I have always known that a company’s culture was a key ingredient to its success. After the last eight months spent managing the many aspects of the COVID pandemic’s effect on our company and industry, I can now say culture is the most important element.

At The Boston Group, we have always had a culture of empowerment, which provides benefits to both employees and our business success. For employees, they are able to grow their careers and learn skills at a more rapid rate than at other companies. For the business overall, when you create a culture where employees act like business owners, they will more consistently drive decisions that build client satisfaction while supporting internal goals.

TBG has grown completely through client referral. During COVID, with our internal teams (and client contacts) geographically dispersed and increasingly dependent on technology to communicate, it has been refreshing to watch our people make decisions with confidence, in real time – ensuring the trust our clients place in us is well-founded, and that projects move with zero disruptions.

As part of our culture, we have a set of employee behaviors that separate our team from the other choices our clients have:

Self-Motivated: Be proactive and take on new challenges

Self-Aware: We all have our strengths and weaknesses; complement each other’s skills as a team

Self-Disciplined:  Know what it takes to get the job done, on time and on budget

Act like a leader: Make decisions, demonstrate maturity and challenge the status quo

Never feel “that’s not my job”: Help each other; go beyond job descriptions to make it happen

Think like an owner: Balance profitability with client satisfaction

While The Boston Group has had these employee behaviors for many years, during these unprecedented times, our team has put them into action like never before… helping us over-deliver for clients, act with confidence, and drive results that build our mutual success.