WHEN YOU SAY WHAT YOU DO AND 

DO WHAT YOU SAY, WORD SPREADS.

Admit it. Every time you see an article about another advertising agency claiming to “reinvent the model” or “disrupt the industry” you throw up a little bit.

Here’s an idea for all the over-promisers out there: Don’t say you’re going to reinvent.  Just know who you are. Say what you do. Maybe a little bit about how you do it. Then — here’s the real important one — go do it.

At TBG, we keep it focused—which is why over the decades we have grown almost exclusively through client referral:

WHAT:  We make innovation brands come to life for B2B and B2G companies.

HOW:  By developing strategic, multichannel creative content that tells benefit-driven stories.

WHY:  Because being at the forefront of innovation with clients who literally change and protect the world every day is an incredible place to be.

With a right person, right job, right time approach, our clients have a collaborative insightful experience with focus and purpose. This means having a multi-disciplined team that is truly passionate about business brands and making the complex both simple and human. It means the how you do it is as important as the what you deliver. The result is an agency that has grown through clients recommending us to their colleagues.

Here’s a little more on our approach to making great B2B and B2G content:

FIRMLY ROOTED IN COMPANY TRUTH, AUDIENCE INSIGHTS AND PRODUCT VALUE. IT MUST DEMONSTRATE RELEVANCE & IMPORTANCE BEYOND PRODUCT ATTRIBUTES WITH UNIFIED STORIES ACROSS PAID, OWNED & EARNED CHANNELS.

REACHES COMPLEX, HARD-TO-REACH AUDIENCES IN UNEXPECTED WAYS, DRIVING AWARENESS, ENGAGEMENT AND BUILDING EQUITY WITH EVERY PIECE OF CONTENT.

CREATES AN INTERNAL AND EXTERNAL RALLYING CRY, CELEBRATING REMARKABLE APPLICATIONS AND CHALLENGING ENGINEERING CONVENTIONS ACROSS THE GLOBE.

TAPS INTO THE HIGHER PURPOSE OF A BRAND AND IS NOT AFRAID TO HUMANIZE CORE BELIEFS WITH A DISTINCT PERSONALITY, LEVERAGING SUBJECT MATTER EXPERTS TO PROMOTE THOUGHT LEADERSHIP AND EVANGELIZE AT THE CATEGORY AND BRAND LEVELS. 

CONSTANTLY REINVENTS ITSELF AROUND FRESH THINKING AND MORE MEANINGFUL CUSTOMER, SALES AND BRAND EXPERIENCES THAT EXCITE AND MOTIVATE PEOPLE ACROSS THE FIVE GENERATIONS THAT ARE IN TODAY’S WORKFORCE.

All sound reasonable? We think so. More importantly so do our clients — mainly because it works.

Pass it on.

www.bostongroup.com