3 Tips for Creatives Looking to Land a Job in 2018

(at TBG, at least)

TBG is growing and we are currently in the process of sifting through hundreds of resumes, dozens of portfolios and many interviews. Maybe “sifting” isn’t the right word though, as it implies a meticulous evaluation to discern subtle differences between qualified candidates; the reality is that it’s much easier than that.

Candidates equipped with the skillsets for today’s market, and who truly prepare for an interview, are a breath of fresh air and easily stand out from the rest.

To some, the tips below may be obvious (if you are one of these people, please visit thebostongroup.wpengine.com/careers). To others, taking advantage of these three simple but important bits of advice will make a huge difference in getting you where you want to be.

1. Keep it moving
Video is, by far, the fastest growing communications medium today. 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. 85% of people say they’d like to see more video from brands in 2018. Yet, the amount of video work we see in portfolios does not reflect this trend. I can’t think of a recent assignment where we didn’t do at least some kind of video — whether it be to add animation to social posts or to explain hard-to-grasp subject matter. Go on lynda.com and learn some basic skills to bring a campaign or presentation to life via video, and you will be way ahead of your competition.

2. Show your legs
Today’s campaigns are multi-channel. The big idea is always the most important, but how does it translate to social? Online vs offline? Static vs interactive? Is there an internal component to educate and rally employees? Today’s consumers interact with campaigns in a variety of ways and your portfolio should reflect this.

3. Don’t blend in
There are many sites that will generate a resume for you based on basic form fields, while other sites can create a website for you with zero coding. If your resume is clearly auto-generated, it will often be cast aside. A little extra effort in creating a custom website with WordPress or similar tool goes a long way to show you care enough to stand out, and aren’t afraid to roll up your sleeves to figure things out (attributes you will need day to day being a creative).

Source: https://blog.hubspot.com/marketing/state-of-video-marketing-new-data