AIA (Aerospace Industries Association)

Refreshing a Brand to Reimagine an Industry

The Assignment: Brand Reinvigoration

Reinvigorate internal and external communications with a new brand platform that elevates what the world thinks about the Aerospace and Defense industry.

The Challenge

For over a century, the A&D industry has been responsible for innovation that impacts our everyday lives in countless ways. But no one knew it.

Our Solution

Our brand platform—“The Way to What’s Next”—featured surprising and engaging content that illuminated the industry’s contributions over time, showed how those contributions have defined modern life and culminated in a 100-year celebration of the industry’s accomplishments.


One of the most important audiences for this re-brand were AIA members, ensuring they saw the promised transformation in the brand. Post launch of the new brand and website it was clear the rebrand exceeded expectations:

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