Analog Devices

Breaking Through with a Bold Vision

The Assignment: Brand Reinvigoration

Create a unifying brand platform.

The Challenge

Analog Devices builds technologies that allow customers in markets such as automotive, communications, healthcare, aerospace, consumer electronics and manufacturing to create truly breakthrough products. To move them away from a product-centric approach, we needed to elevate their story and create a narrative that resonated across these industries.

Our Solution

TBG helped unite Analog’s broad portfolio—and the company’s entire brand—under a common theme/tagline across all audiences and channels: Ahead of What’s Possible.

Results

A streamlined approach to the brand aligned with a targeted media strategy drove ~280,000 unique visitors to the website (2016-2018) with a 3.5x decrease in the cost per visit.