Breaking Through with a Bold Vision
The Assignment: Brand Reinvigoration
Create a unifying brand platform.
Analog Devices builds technologies that allow customers in markets such as automotive, communications, healthcare, aerospace, consumer electronics and manufacturing to create truly breakthrough products. To move them away from a product-centric approach, we needed to elevate their story and create a narrative that resonated across these industries.
TBG helped unite Analog’s broad portfolio—and the company’s entire brand—under a common theme/tagline across all audiences and channels: Ahead of What’s Possible.
A streamlined approach to the brand aligned with a targeted media strategy drove ~280,000 unique visitors to the website (2016-2018) with a 3.5x decrease in the cost per visit.