Ball Aerospace

Humanizing an Innovation Brand

The Assignment: Brand Reinvigoration

Reinvigorate the Ball Aerospace brand.

The Challenge

The commercialization of space means organizations like Ball Aerospace must now compete with both traditional and new space players to tell their story, tout their innovations and recruit and retain talent.


Our Solution

Through the theme “Go Beyond with Ball”, TBG communicated Ball’s ability to engage with customers and deliver work — and a workplace — that goes beyond expectation.


Qualitative research was conducted 12 months after the launch of the Go Beyond platform to understand if it was still relevant and meaningful to the brand.  Across the organization it continued to be the best articulation of the Ball Aerospace difference.

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