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The Assignment: Stakeholder Engagement
Enable National Grid to win an RFP that would bring clean wind energy to New England.
The RFP process meant the company had to work quickly—within 8 weeks—to promote its advantages among key audiences and solicit public approval.
We built an integrated program targeting decision-makers across three New England states through TV, social, trade, print and other channels at the speed of sound.
This program was planned and executed in a very short window of time but was still able to generate 36MM impressions that drove 19.5K new visitors to the site.