Amplifying a Market Message
The Assignment: Audience Engagement
Define PatientKeeper’s nuanced value proposition for multiple audiences.
The Global HIMMS Conference is a key opportunity for healthcare organizations to promote innovations that improve quality of care through technology. Drawing people to the company’s booth meant creating a visually impactful communications campaign that clearly articulated the benefits of the company’s solutions to different audiences throughout the hospital system.
TBG built a plan for PatientKeeper that integrated pre-, during and post-show tactics, targeting relevant audiences with content that intrigued and informed—from the theme “Medicine in Motion,” to booth design, to digital communications, to post-show follow-up.
Key to measuring the impact for a tradeshow experience is the word-of-mouth around the experience from those on the tradeshow floor:
- The “Medicine in Motion” campaign worked well and we had many positive comments about the graphics in the booth and about the video!
- The booth looks great, traffic was strong, and the café was bustling.
- The brand video, in particular, was well received and provided a nice back-drop while folks waited in line at the café.