Engaging the Next Generation of Scientists and Engineers
The Assignment: Audience Engagement
Engage future scientists, technologists and engineers.
As with all Aerospace & Defense leaders, Raytheon is faced with an aging population of engineers on the brink of retirement. Appealing to—and investing in—the next generation of STEM professionals remains imperative to its future success.
As the highest performing medium among core demographics—particularly the younger generation—our video touted the company’s commitment to supporting STEM through numerous initiatives, sponsorships and activities.
Raytheon’s STEM TV spot garnered a 73 percent positive perception compared to a competitive benchmark of 59 percent (source iSpot.tv)