Raytheon

Touting Transformative Technology

 

The Assignment: Audience Engagement

Create a video that informed key audiences—including potential recruits—about Raytheon’s advances in quantum computing.

The Challenge

Quantum computing represents an exponential leap in processing power—able to make calculations that would take a traditional computer millions of years. Though Raytheon is at the forefront of R&D in quantum computing, the company wasn’t associated with quantum research.

Our Solution

Through a series of illuminating interviews, we were able to create a video that both humanized the topic and created a powerful connection between the field of quantum computing and the Raytheon brand.

Results

As part of the I am an Innovator campaign on Raytheon’s YouTube channel, this video drove 43 percent of the total views making it the number one viewed video of the six-part video series.

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