CRADLES TO CRAYONS

A MISSION TO END CLOTHING INSECURITY AMONG CHILDREN

The Assignment

Create increased awareness of the recently launched Cradles to Crayons direct giving platform, which allows parents to donate clothing directly to a child in need via an online portal.

The Audiences

Donors: Families with young children who want to see the impact of their giving, are tech savvy, and are comfortable donating online.
Corporate Partners: People in leadership positions within CSR programs who could partner with Cradles to Crayons on larger initiatives with their employees.

Content:

The content for this campaign was developed to drive home the idea of child clothing insecurity, with a call to action for donations. Messages were tailored
to both individual donors and corporate audiences.

Our Solutions:

A 7.5-month surround sound media plan, with a mix of engagement and awareness tactics designed to put the Cradles to Crayons brand in front of audiences and drive them to donate.