CRADLES TO CRAYONS
A MISSION TO END CLOTHING INSECURITY AMONG CHILDREN
Create increased awareness of the recently launched Cradles to Crayons direct giving platform, which allows parents to donate clothing directly to a child in need via an online portal.
Donors: Families with young children who want to see the impact of their giving, are tech savvy, and are comfortable donating online.
Corporate Partners: People in leadership positions within CSR programs who could partner with Cradles to Crayons on larger initiatives with their employees.
The content for this campaign was developed to drive home the idea of child clothing insecurity, with a call to action for donations. Messages were tailored
to both individual donors and corporate audiences.
A 7.5-month surround sound media plan, with a mix of engagement and awareness tactics designed to put the Cradles to Crayons brand in front of audiences and drive them to donate.